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Viva La Juicy Noir to Launch

Elizabeth Arden will launch this new Juicy Couture fragrance in July.

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By: Jamie Matusow

Editor-in-Chief

The Juicy Couture fragrance line-up will soon look a little “darker” when Elizabeth Arden launches Viva La Juicy Noir. The limited edition scent is expected to launch in a limited number of retailers in July, and then worldwide in August.

Following the trend of black fragrance bottles, Viva La Juicy Noir has a black satin bow and black accents on its carton, while the rest of its packaging is a deeper version of Juicy Couture’s signature bright pink.

The juice opens with notes of berries and mandarin; honeysuckle, gardenia and jasmine at its heart; and an amber, caramel, vanilla and sandalwood base.

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